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MediaPost Publications Vespa Leverages Film Placement With Contest 03/23/2009

www.mediapost.com  • Mar 20, 2009

Piaggio's Vespa brand is leveraging product placement in the Paramount Pictures comedy "I Love You, Man" to promote the brand on MySpace, in a program that ends today, when the film premiers. Full Story »

Topics:
• Vespa LXV

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